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In several of my previous posts, I have written about various link building techniques. Some of these techniques are more risky (Coop-Advertising) than others (Writing Articles), but they have all worked for me. Every link builder has methods that they prefer based on what they are good at. Some individuals are really tech savvy and figure out ways to out smart the search engines while others are proficient writers and prefer to use articles.

The following is a list of my favorite methods (old and new school) for getting link juice. These are proven to be effective and whether you are a writer, hacker, or salesman you should find at least one that you are comfortable with.

• Friends and family offer a great opportunity for easy and often time’s valuable links. Think of how many friends and family members that you know of who happen to have blogs, websites, and personal networking pages. Simply send out a mass email asking them for a link to your site. This technique has a very high success rate because friends and family are obligated to help you out.
• After you have exhausted your friendly resources, it is time to move on to hired guns. Search sites such as Technorati to find bloggers in your industry and use flattery to build a relationship and persuade them to link to you from one of their posts or articles.
• Find errors (broken links, etc) in other websites and report them to the owner. Often not, if the error is significant enough, they will usually give you a link in exchange for your help.
• Use Yahoo and MSN backlink search results (site:www.domain.com) to locate valuable link partners, then just make them an offer they can’t refuse. The trick to this is to study each website that you want a link from and use your judgment to determine whether to use either flattery or bribery to get what you want.
• Post comments on blogs even if it is using no follow tags. Testing has shown that certain search engines (i.e. Yahoo!) still count links that have the nofollow tag. Also, this technique will generate some extra traffic from avid bloggers.
• If you are a web designer/host, you should link your websites together. However, there are some rules for this. Only link sites that are in the same industry and keep all of your sites on different C-class IP addresses. This is also a good time to verify that your server is SEO friendly. For a list of SEO friendly server features visit SEO Certified Servers.
• Make a resource (directory, tool, etc..) that requires reciprocal linking to a site of your choice, and offer login access in exchange for links.
• Reciprocal linking is still viable with search engines like MSN and Yahoo! but only in moderation (i.e. less than 40% of your links). Go ahead and trade links with some high ranking relevant websites. The recent “Big Daddy” update with Google shows that Google now likes who you link to as much as who links to you.
• When designing a small-medium sized website create a unique sub domain for each of your products and services and link them to each other. Search Engines recognize sub domains as different websites. This is an effective way to get instant links to your new site.
• Write an article with easy to follow bullet points and a catchy title, and submit it to Digg, Reddit, NewsVine, etc. The title will catch the traffic and readers love lists of tips.

There’s always a lot of talk about link building and what truly works, and as the web evolves, so do the techniques that we use to build links. What works today probably will not work as well tomorrow. Creativity is the only way to stay ahead in this game.

This entry was posted on Friday, June 30th, 2006 at 6:20 pm and is filed under Linking, SEO Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.