Eye Tracking Studies Reveal The Best Ways To Design Websites
Have you considered that the arrangement of your web pages is about much more than cosmetics? Studies have proven that we tend to view web pages in a predictable pattern. In fact researchers have even used eye tracking technology to determine the path that our eyes typically follow when we look at a new web page.
This path is often referred to as the “Golden Triangleâ€. According to this concept, when we land on a page our eyes initially focus on the header (usually the location of the logo) before scanning left to right in the body (avoiding navigation and banners), and then back to the top of the page where they linger before moving further down the page.
I suggest reading the detailed report (here) of this research and applying it to your web design. After all, you only have a fraction of a second to convince a web surfer to stay on your site.