Are Graphics Hurting Your Website

Often time’s designers go overboard with their graphics in an effort to make their sites look like they’re on the cutting edge. Of course, these special effects may elicit an ooh and ah, but they do little for improving your online traffic and conversion rates. In fact, they may even hurt your rankings and conversion rates. Pages that load slowly due to heavy amounts of graphics will deter visitors (especially those with slower internet connections) and prevent the search engine spiders from fully indexing your pages.

Consider this before spending too much time and effort on your visual effects. Your time may be better spent on content (text) development and SEO.

If you are curious about whether or not your graphics are affecting your load speed, click here to test your pages.

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