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Have you ever considered using a co-op advertising network to build links?

Co-op ad networks provide free advertising that can’t be disabled on the client’s side and drive real user traffic that converts into actual sales, and it just so happens that they are also an easy way to get links.

One of the better networks I’ve used is offered by Digital Point Solutions. All of their ads are human reviewed and it’s free to sign up, but your website must support server-side processing (PHP, ASP, PERL, Coldfusion, etc.). Also, it’s interesting to note that DP coop ad network should be the exclusive ad network used for that site.

This can be a very effective method of boosting your serp ranking, especially when you have relatively low competition, but be warned, however, that this is not a white hat practice and the rapid link development may get your website banned from the search engines.

Like any other technique of this nature, the trick is to use it in moderation. Because you are focusing on getting link juice, advertising page weight (DP uses weight to classify pages) is not important. Stick to low weight ads and you will not build links too quickly. This will in turn help you to avoid too much unwanted attention. The more natural your links appear the better.

Good Luck
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This entry was posted on Thursday, June 8th, 2006 at 3:05 pm and is filed under Linking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.