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Finding companies who are SEO candidates isn’t all that difficult. The hard part is selecting those who not only want your services but also are easy to work with. It’s a classic case of quality over quantity.

I have had several clients who started out with huge money making potential and then turned into even bigger burdens. With this in mind, I’ve decided to create a short list of questions that I consider every time I evaluate a potential client.

1. How deep are their pockets? This is important for obvious reasons, but do not let large bank accounts cloud your vision. Often times the company with deep pockets will be much more difficult to work for. You have to ask yourself if you are ready for the challenge.

2. Will having this client improve my reputation and bring me more business? Sometimes you have to consider more than just your potential monetary gain from a client. Having a big name client may be beneficial; also, because of the reputation that you gain and people that you meet through them rather than how much money you will make directly from them.

3. Will they take up large amounts of my time without generating a comparable amount of income? Some clients are demanding and extra particular, and they will soak up large amounts of your valuable time. Avoid these guys.

4. Will their interests conflict with the interests of my other clients? Conflict of interest is just one of many reasons to keep client lists confidential. Your clients need to trust you, and knowing that you work for their competition would probably adversely affect their trust in you. They only need to know that you deliver the goods that are promised. If there is a chance that your new account can hurt a current business relationship, you must carefully weigh the consequences before making your decision.

Keep these questions in mind when you evaluate potential clients and you just might avoid some headaches.

This entry was posted on Wednesday, May 24th, 2006 at 1:46 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.