Are You Getting The Most Out Of Your Links
Considering how difficult it can be to garner those highly desirable links, it only makes sense to do everything possible to squeeze every ounce of value from them. You want your links on relevant pages and they need to appear as natural as possible. Overlooking or ignoring this may not hurt your campaign but you will not get the maximum value out of your links.
For now I’d like to focus on the natural appearance aspect. Jim has a recent post that addresses this well. He notes that for years SEOs have known that the text surrounding links is important, but rarely is it utilized. Personally, I think that this technique is being utilized, just not properly or to its full potential.
The thing to remember is that creativity is the key. Link building can be monotonous and it’s easy to get lazy and bored, but every time you submit to a directory or trade links, try to use different link text and descriptions. It may take a little more effort but that extra ten percent can be the difference between first and second place.