Search Engine Friendly URLs For Microsoft IIS Servers

In one of my earlier posts, 4 Great Techniques For Optimizing Dynamic Websites, I mentioned a couple of techniques for configuring Apache and Cold Fusion Servers to create search engine friendly URL’s. I did not, however, give any advice for configuring Microsoft IIS and ASP to create friendly URL’s on dynamic websites.

So, after a number of questions and comments from IIS and ASP users, I’ve decided to redeem myself with the following list of URL rewriting tools.

1. ISAPI Rewrite
2. IIS Rewrite
3. XQASP
4. Portal Page Filter

Most of these come with a reasonable fee, but they are well worth it. I suggest learning about each one before making your decision, because they all have slightly different features.
Failing to mention solutions for IIS and ASP was a big mistake on my part, since I tend to reiterate the importance of good URL’s, and one of my recent projects, Affordable Tradeshows, has served as a reminder. It was ranking well before it was launched, and its rankings were due only to on page factors.

Good Luck
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