Increase Your Web Traffic with Advertorials
When discussing link building, the conversation always seems to focus on writing articles, press releases, blogs, useful content (good text, free tools, etc..), and other tricks, but what about advertorials? I haven’t heard mention of this term in a while so I feel obligated to remind everyone of the power advertorials posses.
According to Wikipedia, these text versions of infomercials have been around since the 60’s, but they were made popular by Mobil Oil during the 1970’s oil shortage, as a way to advertise the company’s opinion (to the unhappy public) through editorials. Mobil’s advertorials were very successful and they have remained powerful advertising tools to this day.
I have used them for some time and I can attest to their value. A good writer can create advertorials that will not only promote your products but also generate backlinks. They give you the most bang for your buck, and your readers will be more receptive when the advertisement looks like a credible editorial. It’s a win win situation.
If you are curious as to how to write these, a simple web search will usually generate some good examples, and if you are looking for someone else to write your advertorials, there are companies, like Comit Technologies, that provide this service.