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All SEO’s know that writing articles and press releases are effective ways of building links and increasing website traffic. The question is, “Are your press releases and articles optimized?”

An easy way to determine if your text is optimized is by using keyword and word tracking tools. These tools, which you use to write text for your web pages, can also increase the effectiveness of your link building text, and give your writers guidance when selecting their topics. You want your content to be not only relevant and useful but also optimized in the same manner as the text on your web pages.

Optimized writing is, in essence, a double edged sword. If done correctly it will increase your web traffic and garner those precious links that you desire.

Good Luck
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This entry was posted on Monday, April 10th, 2006 at 9:36 pm and is filed under Linking, SEO Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.