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Link building is considered the most important element to the success of your website. All links are NOT created equal, therefore you’ve got to choose the best links to focus your efforts on. Creativity is the key. The following tips are just some of the many ways that I like to use to build backlinks.

1. Interesting or humorous content is the most obvious way to get backlinks. Humor spreads like wild fire and is a great way to build backlinks to your site.
2. Create content (articles, etc.) for other sites in your neighborhood. Links from relevant websites are the most desirable.
3. Tools are a great way to get others to link to your site. If you know of or can create a useful tool for others to use, you should make them available on your website.
4. Adding blogs, forums, and reviews (on your site) can create communities that will link to your site. Many people are addicted to forums and blogs, and they can be used for more than just generating links.
5. Create online contests that will benefit others, and put them on your website. These will improve your reputation and increase your traffic!
6. Post industry related news. This can also make your site appear more authoritative and trust worthy.
7. Identify other sites that would benefit from your success and ask (it never hurts to ask) them for a link. For instance, an e-commerce site should always try to get their suppliers to link to them because an increase in sales will benefit both parties.
8. Look for industry specific directories that will link to you without requiring a reciprocal link.
9. Local directories are often overlooked when building links. These links are usually easier to get listed on.

Be aware that some backlinks are either undesirable or just not worth the effort. Avoid links from pages that link to you from frames or contain the “nofollow” tag because they will not provide any benefit, and also avoid the easy to get links from spammy websites. And absolutely do not use link farms because they will get you banned from the search engines.

Link building, while time consuming, will deliver the most reward for your optimizing efforts. Use these tips along with a little common sense and creativity, and you may eventually develop your own system for getting those good links.

This entry was posted on Friday, March 24th, 2006 at 9:33 pm and is filed under Linking, SEO Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.